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Chip Heath | Dan Heath

Made to stick is a book about creating messages that last, messages that create change. So often when we’re given communication advice, it’s about the delivery: Stand up straight. Make eye contact.
Or it’s “meta-advice”: Tell ‘em what you’re gonna tell ‘em, tell ‘em, then tell ‘em what you told ‘em. Know your audience. But there’s one thing missing: What do you actually say or write? For any given idea we have, there are 100 different ways to communicate it. Which one do you choose? The book answers these questions, and this guide helps to distill these concepts into teachable exercises.

Idioma Inglés
Publicación 2007
Editorial Random House
Categoría Estudios y Formación


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